TrEverBank - The Reverse Partnership
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CLIENT: EverBank

BRAND MOMENT: Partnership with Trevor Lawrence

IDEA: To convince Trevor Lawrence to sign a partnership with EverBank, a local bank from Florida, we need to offer him much more than just money. So we gave Trevor the Bank and the opportunity to become the first NFL player to perform in his own stadium. It only took two letters, one cheap banner and 67,814 seats.

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