PREVIOUS AGENCIES:

VML - New York
Executive Creative Director
Global Creative Leader - New Balance
Global Creative Leader - Colgate

VML - Brazil
Co-Office MD / Executive Creative Director
Regional Creative Leader - Netflix
Regional Creative Leader - Colgate

Idealista - Brazil
Co-Founder

Grey Global
Creative Head of Digital - LATAM
Regional Creative Leader - P&G

Grey/Geometry /Wunderman
Creative Director

HONORS & AWARDS

Cannes Lions
D&AD
Effie Awards
One Show
Clio
AdAge
AdWeek
FastCompany
El Ojo de Ibero-America
among others.

JURY PARTICIPATION
Effie Awards
AdAge Creativity Awards
The One Show
CCSP

Campbell Ewald / MullenLowe Group
CCO North America - Since 2021

• Modernized the agency and rebuilt the creative culture while overseeing the work across the New York, Detroit, and Los Angeles offices.

• Achieved 16 new business wins in 36 months.

• Led the GM/OnStar brand transformation from safety to tech and modernized the full-funnel experience, including brand, design, experiences, entertainment, and performance.

• Retained the OnStar business during the U.S. RFP, being the only IPG agency able to retain a GM AOR brand, and extended the contract to 2030.

• Revitalized agency creative relevancy, returning CE to the creative awards circuit, including Clio, One Show, AdAge, Adweek, and Effies.

VML NY
Global ECD - 2016-2020

• Helped VML NY during the transition to a full-service agency.

• Served on the transition team during the VML and Y&R merger.

• Acted as the global creative leader for New Balance, NBA League Pass, IOC Channel, and Colgate/Palmolive.

• Regional creative leader for Miami Tourism, AMC Networks, Campari, United Nations, J&J and Rolex.

• Produced awarded work across all significant creative shows, including Cannes Lions, D&AD, Clios, One Show, and the Effies.

VML Brazil
Co-MD / Regional ECD - 2011-2015

• Led the agency alongside the CEO in the transformation from digital production to a full-service agency.

• Regional creative leader for Latam for Netflix, Expedia, Colgate/Palmolive, and Ford Motors.

• Local creative leader for Nespresso, LG, Amazon, Nike Running, and Kimberly-Clark, among others.

• Achieved the title of the number 1 digital agency in Brazil in just three years.

• Produced awarded work across local, regional, and global creative shows, including Cannes Lions, Effies, El Ojo, and CCSP.

Idealista
Co-Founder / Creative - 2010 - 2011

• Co-founded and served as the creative leader at Idealista, a new media agency specializing in media products and partnerships.

• Led the gaming, social content, and entertainment disciplines for clients like LiveNation/Time4Fun, Cirque Du Soleil, Unilever, Adidas, and Globo TV.

Grey Global / Geometry / Wunderman
Creative Leader LatAm / Head of Digital - 2000 - 2010

• Progressed from Creative Director to Latam Creative Leader, moving between WPP agencies like Wunderman, Geometry, Grey, and Grey Global, and growing in leadership roles within the group.

• Acted as a digital evangelist, leading early tech adoptions for global clients like Ford Motors, Unilever, Harley-Davidson, and FedEx, alongside local major clients like Bradesco and Vivo.

• Won the first Cannes Lion for Grey Brazil in 2007.