SCARRY BETTER
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CLIENT: General Motors_ OnStar
BRAND MOMENT: Halloween - 2022
IDEA: We tapped into Halloween to introduce OnStar's newest innovations to our most fearful consumers, turning their fear into laughs and delivering a 400% increase in software updates.
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CREDITS: SILMO BONOMI, Megan ANton, Jessica Bush, Phil Wood, Ben Klensman, Jim Millis,