REAL-TIME EXCEPTION SPOTTED
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CLIENT: New Balance - LifeStyle
BRAND MOMENT: New York Fashion Week
IDEA: We used AI in a real-time activation to celebrate the truly unique during NYFW.
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Europe Fashion Week Tour
Then, we brought the idea to Madrid, London, Lisbon and Stockholm.
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Credits: Silmo Bonomi, Meridith Kinee, Rachel Cuyler, Flavio Vidigal, Shloimy Notik, Fabio Sedl, Craig Elimeliah, Tool of NA, No Computer - MADRID WildBYtes