THE RUNAWAY PUB
_
CLIENT: New Balance Running
BRAND MOMENT: London Marathon Training
IDEA: We created the first and only pub in the world where you can exchange running miles for beer
_
_
LONDON MARATHON:
Integrated Campaign
_
Credits: Silmo Bonomi, Gabriel Jardim, Guto Monteiro, Ricardo Pocci, Raul Mendez, Craig Elimeliah, Jason Xenopoulos, Stink, MediaMonks