MIAMILAND

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Brand: Miami National Parks - GMCVB

Moment: Families flocking to Sea World, Animal Kingdom, and other man-made themed parks.

IDEA: We rebranded Miami's natural parks, taking a page from Orlando's theme park playbook to create a "theme park" of our own. 

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Teaser

 

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Reveal

 

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DESIGN SYSTEM

 
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Credits: Silmo Bonomi, KYLIE VANDEVEN, RICH WHELCH, CALEB NEWBERG, GABRIEL JARDIN, GUTO MONTEIRO, MEREDITH KNEE, RACHEL CUYLER


W O R K