MIAMILAND
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Brand: Miami National Parks - GMCVB
Moment: Families flocking to Sea World, Animal Kingdom, and other man-made themed parks.
IDEA: We rebranded Miami's natural parks, taking a page from Orlando's theme park playbook to create a "theme park" of our own.
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Teaser
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Reveal
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DESIGN SYSTEM
Credits: Silmo Bonomi, KYLIE VANDEVEN, RICH WHELCH, CALEB NEWBERG, GABRIEL JARDIN, GUTO MONTEIRO, MEREDITH KNEE, RACHEL CUYLER