NETFLIX

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Changes Everything

BRAND: NETFLIX

MOMENT: NETFLIX LAUNCH - BRAZIL AND LATIN AMERICA

IDEA: To launch Netflix in LATAM we needed to explain its business model - Anytime, Anywhere - so we created "Changes Everything" an integrated communication platform to educate, excite, convert and turn our audience into fans. It was 2013 and nobody knew about Netflix. In 2016 Netflix became the third most influential brand in Brazil and top of mind for entertainment in the region.

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Changes Politics

BRAND: HOUSE OF CARDS

MOMENT: a divided country facing a PRESIDENTIAL ELECTION

IDEA: WE HELPED A FICTIONAL POLITICAL CHARACTER TO SHAKE REAL-WORLD POLITICS

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Changes The Pride Parade

BRAND: ORANGE IS THE NEW BLACK

MOMENT: SÃO PAULO PRIDE PARADE

IDEA: WE TURNED ORANGE INTO THE MOST VIBRANT COLOR IN THE RAINBOW

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Changes The World Cup

BRAND: NETFLIX

MOMENT: The movement to boycott the FIFA WORLD CUP

IDEA: WE HACKED THE FIFA WORLD CUP TO PROMOTE NETFLIX' ANYTIME-ANYWHERE' MOTO.

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Changes Your
Children's Theater
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