THE CURRENCY OF CURRENCY
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CLIENT: CoinCloud

BRAND MOMENT: Crypto-boom and the democratization of money.

IDEA:  Spike Lee once said: "Old Money is Out. New Money is In."
This campaign was created to celebrate the new financial system's possibilities and to spark digital currency conversations. We partner with the legendary director Spike Lee and an army of "New Money" influencers to put CoinCloud as the #1 destination for multicultural audiences interested in Crypto.
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