BRAND REFRESH
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CLIENT: General Motors_ OnStar

BRAND MOMENT: Shift from a safety brand to a tech brand.

IDEA: Nowadays, cars are much more than just vehicles. They are tech machines, improving every day with every upgrade. More than a tagline, “Better Never Stops” is the creative platform that introduced “The OnStar” – a futuristic space station that literally shoots out technology and a new design approach that integrates Brand, Content, CRM, and Digital.

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